Reach more donors online with Google Ad Grants
Attract donors, raise awareness for your organisation and recruit volunteers with in-kind advertising on Google Search.
Ad Grants provides access to $10,000 USD of in-kind advertising every month for text ads.
Benefits
How Google Ad Grants works
You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit.
Discover how Google Ad Grants help nonprofits to reach more supporters and lower the barrier to donating.
Direct Relief
Direct Relief is using Google tools to reach more supporters, remove barriers to giving, and visualize its impact.
Kiva
Kiva uses YouTube to activate their community by encouraging fellows, volunteers and users to share their stories.
Fundación Todo Mejora
Fundación Todo Mejora uses Google Ad Grants to intervene during moments of crisis for LGBT youth across Chile.
Other tools to help you reach more donors online
Along with Google Ad Grants, other products offered through Google for Nonprofits can also help you raise awareness and fundraise.
Request a Google for Nonprofits account
Once we’ve verified your organisation’s eligibility, you’ll be able to activate the Google products that best meet your needs.
Have questions or want to learn how to use Google Ad Grants?
Once your non-profit is verified and you’ve activated Ad Grants, see our resources and FAQ to get the most out of the programme.