Engage your supporters using video with the YouTube Non-profit Programme
Unlock the power of video storytelling, so that you can reach a global audience and amplify your cause. Plus, make it easy for supporters to donate with YouTube Giving features (currently available in the US).
Benefits
How the YouTube Non-profit Programme works
You’ll get access to features especially useful for nonprofits:
- Link anywhere that cards allow you to link supporters to any external URL
- YouTube Giving features can help with fundraising and rallying supporters
- Creator Academy offers lessons tailored to nonprofits
Discover how the YouTube Nonprofit Programme helps organisations to raise awareness, connect with supporters and more.
Charity: Water
Social, analytic and optimisation tools from Google are helping charity:water educate supporters and share its message.
Van Gogh Museum
The Van Gogh Museum uses YouTube and Ad Grants effectively to reach new museum visitors and raise awareness.
Special Olympics World Games
Special Olympics used Google Workspace to coordinate volunteers and Ad Grants to engage viewers during the 2015 World Games.
Other tools to help you reach your audience
Along with the YouTube Nonprofit Programme, other products offered through Google for Nonprofits can also help you to raise awareness and fundraise.
Request a Google for Nonprofits account
Once we’ve verified your organisation’s eligibility, you’ll be able to activate the Google products that best meet your needs.
Have questions or want to learn how to use the YouTube Non-profit Programme?
Once your non-profit is verified and you’ve activated the YouTube Nonprofit Programme, see our resources and FAQs to get the most out of the programme.